24 May 2012
year.
SureMen: Freddie Flintoff
Unilever brand SureMen released this clip of brand ambassador ...
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ...
was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
18 May 2012
brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...
08 May 2012
| by Sarah Shearman
Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part...A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse ...
500 brands including Debenhams, easyJet and eBay.
It tells the viewer "not to look a gift horse ...
the opportunity to win 1,000 Nectar points daily.
The new brand character will be integrated across Nectar ...
04 May 2012
and longevity. Since last summer the brand has released several online clips featuring the team. The latest ...
26 Apr 2012
Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Brand USA, the marketing body for North America, is launching its first global campaign next month...this year.
Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board will use social media to showcase country-specific promotions.
Brand USA was created in November last year, marking the first time the country had marketed itself in a single brand image .
Jim Evans ...
19 Apr 2012
? Or did they do what many successful brands do, albeit unwittingly: provoke the competition into being ...
slumbers after years of silence. And Waitrose, that quaint brand for gentlefolk in the south, suddenly ...
of the brand became uninteresting and generic. Maybe the line in the brief that stated "brand personality ...
18 Apr 2012
| by Alex Brownsell
Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its...in cinemas.
It follows the launch of a new UK campaign for the brand's A5 model , which harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer".
Audi UK marketing ...
13 Apr 2012
| by John Reynolds
Bear, the healthy snack brand, is to roll out its first ad campaign supporting its Bear Nibbles...of marketing at Bear, believes the campaign will prompt a significant uplift in sales.
She said: "The brand ...
their 'paws' on Bear Fruit Nibbles for the first time." Bear Nibbles is the name of the overarching brand ...
, blueberry, pineapple, and apple. Bear Yo Yos are sold in 20g packs, priced at 49p. The brand also includes ...