Brand barometer: Network Rail viral campaign reviewed
18 May 2012
brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...
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Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
and longevity. Since last summer the brand has released several online clips featuring the team. The latest ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score is derived by averaging the noise around a brand (reach) with its popularity (satisfaction ... . The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow @YomegoSocial ...
Brand barometer: TNT viral campaign reviewed
26 Apr 2012
Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays
Brand Barometer: Social media performance of Converse
20 Apr 2012 | by Gemma Charles
record number of comments were posted on the brand's Facebook page. Its Chinese New Year collection ... in conversation. March The Converse Facebook brand page was the UK's most-liked, with 23.3m likes, up 11 ... the brand and band. The Yomego SMR Index helps brands to benchmark their popularity in social channels ...
Brand barometer: NSPCC viral campaign reviewed
05 Apr 2012
More brands are turning to memes and trends to help deliver their message online. In the past few ... time, drew on the 90s Dancing baby meme. More recently, other brands using memes include Yeo ... . While meme-hijacking can backfire and appear inauthentic, especially when brands fail to evolve the meme ...
Brand Barometer: Social media performance of Creme Egg
05 Apr 2012 | by Gemma Charles
-out of UK brand pages. It used the page to promote the TV ad for 'Goo Games', along with an Olympic ticket ... for top scorers Cadbury's tie-in with London 2012 is ideal for the Creme Egg brand, with a range ... year. The Yomego SMR Index helps brands to benchmark their popularity in social channels. Follow ...
Brand barometer: Kony 2012 viral film reviewed
23 Mar 2012
Unruly reviews Invisible Children's 30-minute 'Kony 2012' viral, with "ones to watch" from Samsung, Barter Books and Heineken
Brand barometer: Social media performance of Special K
21 Mar 2012 | by Gemma Charles
competitions to raise brand awareness. My Special K's revamp highlights Kellogg's ambition to become ... . Methodology: The Social Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score is derived by averaging the noise around a brand (reach) with its popularity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
