03 May 2012
| by Anne Cassidy
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its...Holler will be responsible for expanding the brand by repositioning it in the market, with the aim ...
Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist.
Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Brand USA, the marketing body for North America, is launching its first global campaign next month...this year.
Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board will use social media to showcase country-specific promotions.
Brand USA was created in November last year, marking the first time the country had marketed itself in a single brand image .
Jim Evans ...
19 Apr 2012
? Or did they do what many successful brands do, albeit unwittingly: provoke the competition into being ...
slumbers after years of silence. And Waitrose, that quaint brand for gentlefolk in the south, suddenly ...
of the brand became uninteresting and generic. Maybe the line in the brief that stated "brand personality ...
19 Apr 2012
| by Claire Beale
An awful lot of people have been enjoying Tesco's discomfort this week. Shoppers - the ones who enjoy a vigorous online rant - have been giving the retailer a good pounding, while the ad industry has been slavering over the prospect of its ad review.
12 Apr 2012
Media agencies are no different to the clients they work for. They need a clear brand positioning...Mark Middlemas, managing partner, marketing, UM London
Q. Are brand positionings really just ...
should have a clear brand positioning that's embedded in everything they do, just like Nike, Xbox ...
unique brand position that people can easily understand and believe in.
Too many agency positionings ...
26 Mar 2012
| by Sarah Shearman
Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand...digital agency of record for its Domestos bleach brand in October last year, following the launch of its ...
on its Snuggle fabric softener brand.
Follow Sarah Shearman on Twitter @Shearmans ...
22 Mar 2012
| by Ian Darby
NFU Mutual, the financial company, is talking to agencies about its £3 million advertising business.
13 Mar 2012
| by Daniel Farey-Jones
The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum".
They were created by New York creative agency Johannes Leonardo, which took over the global ...
02 Mar 2012
Phones4u is conducting a global review of its brand identity. It has approached brand consultancies
17 Feb 2012
BUILDING BRANDS THROUGH BEHAVIOUR By David Jones, global chief executive, Havas and Euro RSCG ...
questions is waking up to
the fact that the questions have suddenly changed. Brands are no longer
defined ...
. Today's successful brands create or identify the best possible reality
and share that with as many ...
to remove filters
