25 May 2012
| by Gemma Charles
Starbucks is the most prominent, followed by Costa
25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase.
Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ...
, as they restructured around their brands and 'brand management'. The brand manager was on his (and her) way to becoming ...
24 May 2012
year.
SureMen: Freddie Flintoff
Unilever brand SureMen released this clip of brand ambassador ...
24 May 2012
| by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....m of this came from outside the US.
To grow brand awareness internationally, Under Armour ...
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour.
In addition, the brand recently struck a five ...
23 May 2012
weren't a brand manager?
Pilot.
What advice would you give someone starting their marketing ...
?
It is like running your own business; making all the business decisions for the UK. The Welch's brand has ...
.
If you were a brand, what would you be and why?
Virgin. It is a charismatic brand that touches people ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ...
was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ...
: "I didn t make the call on developing this based on ROI, it was based on community.
"Other brands ...
with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
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