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LONDON - The laundry detergent brand has been losing sales as P&G stablemate Daz is thriving....in 1972. The brand, which has had successive incarnations as Bold 3, Bold Automatic and, most recently ... 2009 to 67.5m, according to Nielsen, while market-leader and fellow P G brand Daz grew its sales ... at FutureBrand, who has worked on the launch of P G brands in Asia, and Mhairi McEwan, co-founder of Brand ...
LONDON - The frozen-pizza brand is losing sales, despite steady growth across the sector....on this trend. According to Nielsen, the 15-year-old Northern Foods brand suffered a 15.1% fall in sales ... . Competition from rival brands such as Dr Oetker and Chicago Town, as well as own-label products, has highlighted the brand's difficulties. While Goodfella's sales slipped to 86m in 2009, Chicago Town ...
A vehicle recall in the US has exacerbated the brand's existing malaise in the UK....further damage to its brand would be unwelcome. Last year it was hit by an oversupply of cars in the UK ... from a plane, Honda's brand reputation could head rapidly downward. So what should Honda do next? We ... Insight hybrid in Japan in 1999. Recently, however, Honda has relied more heavily on its brand ...
. Marks said the disposals would provide 'a solid base from which to develop the retained brands ... 's menswear lines continued to underperform last year, raising questions over its long-term brand health. It seems timely that French Connection recently launched its first brand ad campaign since 2006 ...
and that the UK, Italy and Spain were particularly badly hit as consumers turned to cheaper New World brands ... , which works with brands including Piper Heidsieck. Geri Richards, chief executive, Publicis Blueprint ... -strapped Rosbifs don't want to pay overinflated prices for top brands and have been disappointed when they have ...
of gossip and fashion blogs has squeezed the advertising market further. Cosmo is a long-established brand ... for supporting its brands and the recent appointment of a new creative director at Cosmo demonstrates ... and advertisers, so all titles in this space will have to up their game as a result. Remedy - Push the brand ...
will begin a new era - one in which the sport could become even more compelling for brands. Mosley ... on the duo's appeal. Keith Moor, UK brand and communications director at Santander, is convinced of the substantial value of its sponsorship, but wary of the finance brand becoming one-dimensional in its marketing ...
of householders will look to the AA to also help them in the home." Past brand extensions have taken the AA ...
- What would you be if you weren't a brand manager?...guidebook publisher to global travel information brand. - What was your first job? My first ever job ... . - What's your favourite pub? The Orchard, Brockley's premier gastro pub. - If you were a brand what ...
Spencer McHugh, brand director at Orange, is quietly setting about reinforcing the brand...Orange's brand director, Spencer McHugh, seems a little guarded. He certainly isn't easily drawn ... to his predecessor, the ebullient personification of Orange's 'I am' brand proposition, Justin ... for Orange. 'As you can imagine, there are lots of options being looked at regarding the branding for the new ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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