20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...print advertising, outdoor, digital and TV sponsorship.
"The engaging format will promote our brand ...
in the UK."
The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ...
the level of message association and the highest levels of brand awareness. ...
13 Mar 2012
| by Mark Banham
Naked founding partner John Harlow has resurfaced at Australian shop The Brand Agency as director...He is understood to be leaving his London base to take up the role at the Perth-based agency.
Steve Harris, The Brand Agency managing director, said: "John's reputation precedes him. He's credited ...
and their goals for The Brand Agency. It really gelled with me and matched what my thoughts are about the future ...
29 Feb 2012
| by Mark Banham
solutions for brands, the international media market and building a second screen environment.
22 Dec 2011
| by Arif Durrani
Brand Republic Group, home to Campaign, Marketing and PR Week, has promoted advertising director...the Brand Republic portfolio, which also includes BrandRepublic.com, Event, MediaWeek.co.uk and Revolution ...
much opportunity for the growth and development of our market leading brands."
Lione has worked ...
Publishing Director of the Brand Republic Group.
Watts, who up until recently was running Haymarket ...
23 Nov 2011
| by Mark Banham
Viacom Brand Solutions, the creative media solutions arm of broadcaster Viacom, is to rebrand under...international markets over the coming months.
Be Viacom includes 14 media brands, including MTV ...
.
The group was recently responsible for work during the recent MTV Europe Music Awards in Belfast for brands ...
with our great entertainment brands, and the 'Be' stands for 'Brand Engagement'.
"We do a tremendous ...
16 Nov 2011
| by Maisie McCabe
in forthcoming London Underground ads, in a bid to help people discover the brand through their mobile phones....stations.
The SaveMe4Later smartphone app allows users to save the brand name and location of ads ...
, the SaveMe4Later app processes and then automatically downloads the relevant ads for the saved brands ...
.com will be the first brand to lead this new form of interactive advertising on the Underground, with other brands ...
09 Nov 2011
| by Sophie Maden
Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic...The news comes five days after Media Week first reported the closure of children s football magazine Kick . Phone lines at London-based Attic Brand Media have not been answered since 2 November ...
Brand Media team has launched some of the UK's popular teen, kids and TV magazines, including TV Hits, B ...
03 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
Endemol UK, the independent production company, has named Claire Heys as director of brand...officer at Endemol UK, and Olivier Gers, chief executive of Endemol Worldwide Brands.
Heys will be responsible for overseeing brand relationships including product placement, licensing, sales promotions ...
production brands.
She previously worked at production company Tiger Aspect, which was bought by Endemol ...
03 Nov 2011
| by Jeremy King
This year's Outdoor Planning Awards, a joint venture between Brand Republic and Clear Channel...experts.
The judging panel will be headed by Philip Smith, Brand Republic's head of content solutions ...
22 Sep 2011
| by Sarah Shearman
Sky has become the first brand to roll out a UK-targeted ad on Twitter, with a promoted trend today...the businesses and brands they admire.
"Now, we're excited to make that process even easier by enabling UK brands who advertise on Twitter using our suite of Promoted Products, to geo-target their messages ...
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