25 May 2012
| by Gemma Charles
Starbucks is the most prominent, followed by Costa
25 May 2012
| by Ronnie Crosbie
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups.
O2 is leading the way, having recently made ...
. And it s this not-yet-jaded passion that is the key to Instagram-like innovation.
Although most brands don t even ...
saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...when building global brands was top of the agenda, today it's shifting back to front-line marketers ...
building brand equity. The way we do it is different.'
'The core is the same,' agrees Donnelly. 'The ...
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase ...
24 May 2012
year.
SureMen: Freddie Flintoff
Unilever brand SureMen released this clip of brand ambassador ...
24 May 2012
Should advertisers focus more on weekend press, Alasdair Reid wonders.
24 May 2012
| by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....m of this came from outside the US.
To grow brand awareness internationally, Under Armour ...
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour.
In addition, the brand recently struck a five ...
23 May 2012
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB
British brands are world-class digital ...
advanced fashion brand in the world and it's utterly, utterly British.'
Awards juries may or may not agree, but British brands put digital to work where it counts - growing profitable businesses ...
23 May 2012
weren't a brand manager?
Pilot.
What advice would you give someone starting their marketing ...
?
It is like running your own business; making all the business decisions for the UK. The Welch's brand has ...
.
If you were a brand, what would you be and why?
Virgin. It is a charismatic brand that touches people ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...
chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...
