25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase.
Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ...
, as they restructured around their brands and 'brand management'. The brand manager was on his (and her) way to becoming ...
30 Mar 2012
| by Will Harris
to convince their chief executives that there are more meaningful ways for brands to gain publicity....Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It ...
at which brands score highly. Take Leroy Merlin; it is a Gallic B Q and a flawless intermediary between my bank and the money-pit that is my French summer house. But a meaningful, global brand, at number five ...
02 Mar 2012
| by Will Harris
of their job, writes Will Harris. Yet choose carefully, and they can bring clarity to both brand and business....Q: I've been asked to present on our core brand metrics - ones that will resonate with the board. One of these is brand preference, but I'm inclined to exclude it. As we know consumers can't really ...
: brand awareness, preference and digital scores that measure sentiment, such as Facebook likes, Twitter ...
08 Feb 2012
NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA
In this instance it doesn't mean ...
maybe justify outsourcing marketing to save money short term.
If your brand is a vital part of your business, you want someone at the centre worrying about it.
Building and nurturing successful brands isn ...
11 Jan 2012
- Describe yourself in three words.
Cheese fanatic cyclist.
- What would you be if you weren't a brand manager?
Ballroom dancing instructor.
- What advice would you give someone starting their marketing career today?
Don't be a manager, but a specialist.
- What attracted you to your current job ...
23 Aug 2011
| by Staff
To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise...media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators, to celebrate the people, brands and companies that have influenced the industry since Brand Republic was launched in September 2001.
Gareth Jones, brand engagement director at LBi, said: "At LBi ...
04 May 2011
| by Daniel Farey-Jones
's highest new entry in the BR brand app chart....by analytics app PositionApp developed by Ustwo, with non-commercial branded apps removed. ...
24 Sep 2010
| by Staff
The Marketing Society is seeking nominations for its Brand of the Year 2010, which this year...Brands that can demonstrate sales growth, innovation, groundbreaking communications or a fresh approach to sustainability should definitely apply. Even those just quietly but consistently satisfying their consumers are worth an entry.
The Marketing Society plans to assemble a 20-strong shortlist from ...
07 Sep 2010
| by Staff
Marketing magazine has teamed up with Brand Learning Academy to launch skills workshops...: 'Inspiring Insights', 'Building Brands', 'Winning Innovations', 'Strategic Planning', 'Activity Planning ...
with 'Inspiring Insights' on 22 September.
Ivor Falvey, group commercial director at Haymarket Brand Media ...
and to know more. Haymarket is delighted to partner with Brand Learning to help fulfil some of that need ...
11 Aug 2010
| by Alan Mitchell
in nurturing consumer loyalty: trust in the brand is sometimes all you need....When you are trying to build a brand, what job are you asking your brand to do? Is it to influence consumers' attitudes and perceptions, and therefore behaviour, so they buy your brand rather than its ...
everything else you do. It is probably the most important question in branding, so it's worth getting right ...
to remove filters
