Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
London Fashion Week. Objectives To create a high-fashion association for the O2 brand and encourage ...
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Orange asks JCPR to refresh brand
09 Sep 2005 | by Ian Hall
Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms....The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection is intriguing given that JCPR represented fierce competitor O2 for three years until declining to repitch ...
O2 set to appoint head of consumer and brand PR
04 Apr 2003 | by Ian Hall
Mobile services firm O2 is on the verge of appointing a consumer and brand PR head to replace
Joe Public given remit to promote Hutchison brand
15 Nov 2002
JPR, which won the work after a two-week pitch against undisclosed agencies, will aim to build awareness of the 3G brand in the UK. Hutchison 3G is currently trialling 1,000 NEC handsets. The long-awaited mass market rollout is expected in the early part of next year. JPR managing director Matthew Wood ...
B-M wins brief to promote BT Wholesale brand in UK
18 Oct 2002 | by LYNNE ROBERTS
brief to position and promote its brand throughout the UK.
INTERNATIONAL BRIEFS: BT chooses Peppercom to help brand
11 Oct 2002
NEW YORK: BT has chosen Peppercom as its US agency of record to help grow its brand. BT Americas PR
PROFILE: Mark Squires, Nokia UK - Brand evangelist to take Nokia forward - Corp comms head Mark
03 May 2002 | by CHRIS SCOTT
falls into a third category - the brand evangelist....branding superiority over the handset manufacturers. It does not, Squires diplomatically suggests, pose too many problems: 'Everyone wants to promote their own brand. The networks have a different challenge ... each month. It would take a lot of branding to make me like them despite that - we don't suffer from ...
AT&T Business to use GCI on EMEA brand campaign
14 Dec 2001
, prevented AT&T Business from promoting itself as a separate brand. AT&T has hired GCI Financial ... and innovative brand in its space and ensure people see them as a rock of certainty in a market that has been ...
Golin/Harris gets a first brand offer with Springpoint
20 Apr 2001 | by Holly Williams,
LONDON - Golin/Harris International has added Springpoint - the brand consultancy behind leading...The deal, for an undisclosed sum, provides Golin/Harris with its first specialised brand offering. According to Golin/Harris chief executive Rich Jernstedt, one of the first priorities ... on Brand Republic, join the debate in the Forum here . ...
Orange on fast track to building global PR
07 Apr 2000 | by DAVID MCCORMACK
and it needs to build the brand quickly and with impact. F1 provides a walking, talking billboard in all ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
