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Grayling to bolster Costa Coffee brand

High street coffee chain Costa Coffee has hired Grayling to promote the brand as it takes...promote the brand's partnership with the Rainforest Alliance and its local CSR work. The Grayling team ...

Electrolux set to revive Flymo lawnmower brand

Electrolux has hired Golley Slater to handle pan-European PR for its Flymo lawnmower brand, ahead...PR for the brand was previously handled in-house from offices in Brussels and Scandinavia. The company wants to boost awareness of products Flymo is less associated with, such as hedge trimmers. Golley Slater's brief will cover 19 countries. The account is headed up by Twickenham-based account ...

Campaign: Hasbro resurrects My Little Pony brand - Consumer PR

, My Little Pony dolls first went on sale in 1983. In 1990, the brand's popularity peaked and ... is back' and instead communicate the history of the brand. Journalists from The Independent on Sunday ... containing unusual facts about My Little Pony, a brief history of the brand, information about the new range ...

Bell Pottinger set to handle brand and PA job for MFI

MFI Group - the UK's largest furniture retailer - has consolidated the bulk of its PR work into Bell Pottinger Communications.

Corixa lands Hammerite brand PR push

ICI Paints is launching a fresh PR push for its flagship metal paints brand Hammerite ahead...awareness of the brand. Bristol-based Corixa won the work after a four-way competitive pitch, which ... of radiator enamel. Corixa will report to Hammerite and Cuprinol marketing manager Peter Hunt and brand ... and sales teams for the Hammerite and Cuprinol brands. Corixa has handled PR for Cuprinol for more than ...

Ciro Citterio hires Kudos to take the brand upmarket

and has appointed the agency to take the brand upmarket. Kudos MD Lindley Baptiste, who takes charge of the account, said: 'We will make the brand more aspirational. We want to position ...

QBO wins MFI brand and reputation job

300,000 to the PR firm's fee income. QBO was appointed two weeks ago on a brand and corporate ... corporate and brand account with some of the other agencies on the MFI roster before awarding the year ... and planning process to ratify in which direction we shall seek to move the brand,' Hanley said ...

enough to keep the public interested in a brand. To get the most out of their investment, companies

, as your staff are ambassadors for the brand. If you don t invest in communication, you won t get a ... . The media have been known to refuse to include branding or even use computerised technology to remove ... .5 million has been spent on extra brand support. With around 30,000 runners competing ...

La Senza picks 3G to promote brand

High street lingerie retailer La Senza has appointed 3G Communications to raise the brand...High street lingerie retailer La Senza has appointed 3G Communications to raise the brand ... . 3G has been briefed to raise the brand s identity through high profile media coverage, initially ... that would help us create a brand identity consumers can relate to. 3G will be tasked with finding ...

STOP PRESS: Consolidated to push Which? brand

-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.