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' campaign was seen as an extension of that branding exercise. Objectives To persuade Yorkshire Water consumers to chill their tap water rather than buying branded mineral water. To raise awareness of the high ...
to promote Pharmacia Consumer Healthcare's flagship brand Nicorette...., but continues to be retained to handle healthcare professional and trade PR work for the Nicorette brand. Fuel ... the crowd by meeting smokers in creative and exciting ways.' She added: 'Cigarette brands have a very glam ... that is akin to those brands.' Fuel health and beauty division account managers Ali O'Neill and Ally Moore ...
YW into a recognisable soft-drink brand. In advance of Ofwat's pricing review in 2004 ... audiences. Strategy and Plan In October last year, a branding review revealed that the top ... with the more established water brands (such as Evian and Volvic). On 15 June, the new branding was unveiled ...
Birmingham office, and handles brand building work through its London office. npower has also hired John ...
Energy company Eastern Group has appointed its first brand head. The move comes as the firm seeks...Energy company Eastern Group has appointed its first brand head. The move comes as the firm seeks to strengthen its brand within its new US parent company, TXU. Lorene Joseph joins the firm from Shell, where she was European brand manager for five years. In her new post, she ...
told the City that flotation was not an immediate option and said Energis would focus on brand ... is corporate, to help build their brand and presence in the UK . It is understood that DR won the newly ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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