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Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research...Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US. ...
-tech agency Bite Communications to work on a six-figure fee, brand-building account....and hi-tech agency Bite Communications to work on a six-figure fee, brand-building account ... PR. Up to now the brand has been misunderstood and perhaps not as prominent as it should be ... . The brand building exercise will primarily focus on media relations with the technology and business press ...
Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according...Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands ... -Cola with a brand value of pounds 52 billion, is the first to put a value on corporate brands. The economic profit generated by the brand is determined by examining the future earnings it is expected ...
the potential threat of Y2K to corporate brands....the potential threat of Y2K to corporate brands. In October 1998 leading research analysts, the Garner ... ignorance and corporate ill-preparedness could cause permanent damage to the brand of any organisation ... recognises the brand issue, engage their IT department counterparts in a discussion of communications ...
, as your staff are ambassadors for the brand. If you don t invest in communication, you won t get a ... . The media have been known to refuse to include branding or even use computerised technology to remove ... .5 million has been spent on extra brand support. With around 30,000 runners competing ...
in over 70 countries under a single brand....IT services company ICL has appointed Banner McBride to conduct a global review of its internal communications as part of the company s One ICL initiative - a drive to bring its different business units in over 70 countries under a single brand. The agency will look at how ICL can consolidate its ...
on its branding....Computer hardware manufacturer Sun Microsystems has selected Hill and Knowlton in a non-competitive bid to raise its profile in Sweden. The agency will run Sun s press office and advise the company on its branding. The campaign will be aimed at big companies, buyers and decision makers ...
. Danny Rogers reports. Branding, in terms of products, has been a commonly used term for decades, but corporate branding is a relatively new phenomenon. The marketing of a company ... their own very distinct brand characters. Sachs contrasts this with McDonald s which she refers ...
Noiseworks has become the latest hi-tech PR outfit to set up shop overseas, with an office due to open in Paris later this year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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