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valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
brands' respective popularity. The score is derived by averaging the noise around a brand (reach ... is validated by Yomego's expert team. The Yomego SMR Index helps brands to benchmark their popularity ...
Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its...in cinemas. It follows the launch of a new UK campaign for the brand's A5 model , which harks back to the early days of the brand in the 1920s, depicting Audi as a "design pioneer". Audi UK marketing ...
Jaguar is the subject of the largest number of discussions, with Porsche in second place
Social brand tracker Mercedes is aiming to reach a young audience via social apps ... played its Escape The Map game in four weeks. The Yomego SMR Index helps brands ... Media Reputation (SMR) score provides a benchmark to gauge brands' respective popularity. The score ...
Aston Martin is allowing menswear brand Hackett to give away one of its cars as part of a global
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while...Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ... performance, becoming the fifth-biggest-selling brand in the country, with a market share of almost 6 ... to the Society of Motor Manufacturers and Traders, the brand sold a staggering 14% more new cars in the UK ...
More Th>n has launched its latest ad with Josh Robert Thompson as the voice of "More Th>n Freeman".
will depend upon the dealers we attract. They will help develop the brand and its growth. "We intend ... total customer care package." Read Marketing's analysis of the prospects for Chinese brands ...
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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