24 May 2012
| by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....m of this came from outside the US.
To grow brand awareness internationally, Under Armour ...
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour.
In addition, the brand recently struck a five ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
15 May 2012
| by Sara Luker
alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
04 May 2012
| by Gemma Charles
-April the brand addressed it with a post outlining its position. This attracted a high number of likes ...
provides a benchmark to gauge brands' respective popularity.
The score is derived by averaging the noise around a brand (reach) with its popularity (satisfaction).
Then the numbers from the last month ...
03 May 2012
| by Anne Cassidy
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its...Holler will be responsible for expanding the brand by repositioning it in the market, with the aim ...
Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist.
Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...
20 Apr 2012
| by Gemma Charles
record number of comments were posted on the brand's Facebook page. Its Chinese New Year collection ...
in conversation.
March
The Converse Facebook brand page was the UK's most-liked, with 23.3m likes, up 11 ...
the brand and band.
The Yomego SMR Index helps brands to benchmark their popularity in social channels ...
23 Mar 2012
| by Alec Mattinson
Outdoor performance brand Musto has appointed Frank PR as its brand ambassadors prepare...in the lead-up to the 2012 Olympics and beyond.
Musto s brand ambassadors compete across sailing, shooting ...
brand profiling and leveraging Musto s associated sports ambassadors.
Simon Busby, brand director ...
collections but also develop overarching campaigns across the brand, its specialist performance areas ...
08 Mar 2012
| by Georgina Brazier
The clothing brand has recently suffered a sales slump, but is it just a blip? Georgina Brazier...For a time it seemed as if the only way was up for British fashion brand Superdry. However, events ...
in the fashion category. It comprises three main brands, Superdry, skating range 77Breed and SurfCo California.
Superdry was founded in 2003 by Julian Dunkerton and James Holder, founder of the Bench brand.
Superdry ...
05 Mar 2012
| by John Owens
its brand beyond the fitness market....shoe for all occasions comes as the brand launches two new collections this year.
Ben May, MBT UK MD, said: This is an exciting year for the brand and an opportunity to re-educate our target audience ...
02 Mar 2012
| by Gemma Charles
up to model the brand's lingerie.
DECEMBER
Ultimo announced record company profits and more ...
and body' of the brand.
JANUARY
Scottish Twitter users took a dislike to Mone's 'threat' to move ...
to content and activation.
The Yomego SMR Index helps brands to benchmark their popularity, in social ...
to remove filters
