22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ...
was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
17 May 2012
| by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia....handset.
The brand has relied on exclusivity to push sales, with partnerships with big names ...
,000 - The number of units sold since 2002
120 - branded stores in 70 countries
Source: Vertu
ANDREW ...
contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ...
24 Apr 2012
| by Matthew Chapman
to speculation that the mobile brand will be dropped by parent company Everything Everywhere.....
Orange will continue to sponsor RockCorps in France, where the brand is owned solely by France Telecom ...
will exacerbate speculation that Everything Everywhere could drop the brand. In January, it released a bond issue prospectus proposing a substitution for one or both of the existing brands .
RockCorps, which launched ...
06 Mar 2012
| by Sarah Shearman
of a new brand strategy, 'Fresh thinking - new possibilities'....relationship with customers and become a more conversational brand , in line with its aim to be open, bold ...
potential brand advocates on social media as a key part of this strategy.
It also plans to use customer ...
, its aim is to propagate O2 as a brand that acknowledges and appreciates its customers .
An O2 ...
16 Feb 2012
| by Ben Hall
British Gas marketing director Will Orr said the company must work on building "trust and affection" with its millions of consumers as it turns 200.
16 Feb 2012
| by Matthew Chapman
politicians and of grandstanding from Ofgem chief executive Alistair Buchanan, leaving the major energy brands facing a fight to improve public perception.
The brand image of British Gas will be tested next week ...
.
The daunting task of creating a public face for the brand falls to former adman Will Orr. Promoted to marketing ...
09 Feb 2012
| by Alex Brownsell
Wheldon, who left his role as global brand director at Vodafone in April 2010 , has been hired as head of brand, reputation and citizenship across Barclays Group. It is understood he will be tasked with enhancing the bank's reputation and managing its range of CSR activities.
Although Barclays has not been ...
01 Feb 2012
| by John Reynolds
Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure...M C Saatchi's brand consultancy Clear has unveiled its 2012 'Brand Desire' study its UK and international tally of the most desirable brands across the world.
The survey identified an overall list of more than 550 global brands and then surveyed more than 22,000 consumers to rank the brands ...
27 Jan 2012
| by Gemma Charles
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective popularity. The score is derived by averaging the noise around a brand ( reach ) with its popularity ( satisfaction ). Then the numbers from the last month are compared to the previous ...
to remove filters
