23 May 2012
| by Helen Edwards, PPA Business columnist of the year
for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ...
at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...
18 May 2012
| by Loulla-Mae Eleftheriou-Smith
Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing...Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ...
worldwide and the brand sits within a portfolio of nine hotel brands, from the super-chic W Hotels, to Le ...
Sheraton brand, and how did you differentiate it from the position of Starwood's other hotels?
We ...
17 May 2012
| by Maisie McCabe
industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
15 May 2012
| by Sara Luker
alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ...
-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Brand USA, the marketing body for North America, is launching its first global campaign next month...this year.
Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board will use social media to showcase country-specific promotions.
Brand USA was created in November last year, marking the first time the country had marketed itself in a single brand image .
Jim Evans ...
24 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
and upfront brand. We need to ensure people understand we are better than the perceived nastiness of the low ...
19 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
InterContinental Hotels Group (IHG), is launching its first hotel brand specifically for Chinese...The Hualuxe brand has been backed by a multi-million dollar brand investment and will roll out across China from late 2013.
IHG plans to launch the brand globally, but has not set a timescale ...
to build, develop and nurture brands, we are very proud to be launching Hualuxe Hotels and Resorts a ...
16 Mar 2012
| by Gemma Charles
British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic
09 Feb 2012
| by Matthew Chapman
to be happy with trading, but the brand is expected to breach the terms of its loans as it restructures a 550m debt.
Nonetheless, aggressive expansion has led to the brand becoming the leader in the sector ...
are postponed, and brand values are allowed to drift without thematic marketing communications. The brand ...
26 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction...brand awareness and consideration.
The role of marketing is a vital part of keeping that number one ...
about quality not celebrity. Did you feel that the Redknapps did not represent your brand?
I would ...
, and we have found that our advertising is better recognised, customers can brand it easily and our scores ...
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