25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase.
Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ...
, as they restructured around their brands and 'brand management'. The brand manager was on his (and her) way to becoming ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
19 Apr 2012
| by Matt Cartmell
Golden Goose PR has won a six-month contract to promote a summer of events at the Sea Containers building on the Thames.
18 Apr 2012
aside passing off or copyright litigation, when consumers perceive the original brand as owning the idea, the second brand may fail the 'fair and reasonable test' - at best, it fails by comparison, at worst, it is a thief.
True ownership can be achieved only when a brand truth lies at the heart of the creative. Yet ...
16 Feb 2012
| by Alec Mattinson
had a history of comms, but has decided it wants to grow the brand internationally and wants a central ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
& Rubicam (Y&R), to develop global brand partnerships across its portfolio of media assets....'s deodorant brand Sure (known as Degree in the US and Rexona outside the UK and US).
McLennan was chairman ...
opportunity to bolster the value of our brand partnerships and I am convinced that Hamish s considerable ...
08 Feb 2012
| by Helen Edwards
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding.
In the specially commissioned complex at Stratford, this has been straightforward ...
, which include Wembley, Lord's, Old Trafford and Brands Hatch.
So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...
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