Phones4u plans consumer hire
16 Sep 2005
residential phone brand Homecall. ...
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Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed Staples, reporting to Cadbury senior brand manager Emily Richards. 'People have seen the gorilla ad ... is to build on that and develop a campaign of behaviour that surprises the public at street level.' Last ...
Consumer PR: Targeting the next generation
02 Jul 2004
the opportunity to enhance the reputability of the food companies and build consumer trust. 'The Ofcom report itself may well lead to a new wave of criticism and negative examples, and companies need to build ... on its Wall's ice cream brand. 'We've been sitting down with all sorts of bodies, including NGOs ...
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big ... relations strategy by Britvic and Pepsico, which co-market the brand in the UK. Although Pepsi had been ... it an ongoing presence for the first time. Objectives To drive affinity for the brand with Pepsi's core ...
WPP to pull out of Burma after firm is targeted for link
21 Aug 2003 | by Peter Simpson
." If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
that there are different specialisms in PR,' he continues. 'Some are brand-specific but there are many areas where we rely on our (PR) partners.' Although he gives two highly brand-specific examples - car and vodka ...
Ad baron Page is mooted to secure Cordiant Comms
13 Sep 2002
GGC - is one of several brands owned by Cordiant. 'I don't think Cordiant works in a cohesive way ...
INTERNATIONAL: Coke forces Pepsi off Ogilvy's books
06 Sep 2002 | by SANGEETA MULCHAND
realignment of advertising for Coke brands Sprite and Fanta to the Ogilvy group earlier this year....brands. Meanwhile, Ogilvy PR has not yet been appointed to work on the Fanta or Sprite brands alongside ... of PR firms that we work with on a variety of brands and activities. 'It would be premature for us ...
Cordiant denies PR arm sell-off
05 Sep 2002 | by Staff,
LONDON - Cordiant Communications has ruled out selling its leading City PR brand FD International...an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
INTERNATIONAL: McCann-Erickson launches PR arm in Holland
16 Aug 2002 | by HOLLY WILLIAMS
The group, which is based in Amstelveen, is planning to build a PR team to service existing and new advertising clients - a move that follows the appointment ... arm to offer a PR service.' Niezing hopes to draft in staff to build the team as the client ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
