Foxy Bingo signs up for second summer with Smooth and Real Radio
23 May 2012 | by Maisie McCabe
brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
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Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
the world-class sporting event is a great brand fit for bet365 and we look forward to another successful ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
these high profile events, brands have to achieve two critical things : Brands have to assume a ... . The role that beer brands often take is that of facilitator for the fans. This is something ... know from our research that brands which put significant spend behind their association reap greater ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ... , efficiency and the [film focused] branding strategy". Speculation that Everything Everywhere, the UK joint ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... sister newspaper, the Northern Shell-owned Daily Star, will run a Resident Evil-branded competition ... can build awareness and drive anticipation of the game's launch whilst also delivering the best value ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
Office equipment brand Brother is sponsoring Channel 4's 'inspirational' programmes including...The sponsorship is an integral part of Brother's brand response strategy, as it gears up ... and drive brand awareness for its printing offer among fast-growing SMEs. The campaign creative, produced by The Gate, will focus on offering a broad reach appeal to reinforce brand values within a wider business ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
" situation. "If brands sign athletes and provide them with income it will be looked on badly ...
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
2010 in a move that was supported by a consumer sponsorship deal with the battery brand Energizer ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ... business. "Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
