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Bet365 to sponsor French Open on ITV

the world-class sporting event is a great brand fit for bet365 and we look forward to another successful ...

Bauer axes Q TV after nearly 12 years to make way for Heat TV

with a selection of music videos, news stories and links to social networks. Heat TV joins Bauer-branded ... under the editorship of Andrew Harrison and we re currently exploring how the Q brand can offer the consumer the best possible iPad experience. "The Q awards remain an important brand extension ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... frequently and give them an emotional connection to the brand. With Murphy revealing that customers at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...

ITV poaches Channel 4's creative chief Phil Lind

build a strong ITV Creative and brand. "After some great years at 4 I can't wait to get stuck into a ...

Champions League final peaks at 10.6 million on ITV1

According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...

Resident Evil 6 to sponsor 'The Walking Dead'

was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... sister newspaper, the Northern Shell-owned Daily Star, will run a Resident Evil-branded competition ... can build awareness and drive anticipation of the game's launch whilst also delivering the best value ...

Brother targets small businesses with Channel 4 sponsorship

Office equipment brand Brother is sponsoring Channel 4's 'inspirational' programmes including...The sponsorship is an integral part of Brother's brand response strategy, as it gears up ... and drive brand awareness for its printing offer among fast-growing SMEs. The campaign creative, produced by The Gate, will focus on offering a broad reach appeal to reinforce brand values within a wider business ...

Turner Media Innovations appoints Ian Davis as business development director

In his new role Davis will be charged with expanding the range of categories advertising on Turner Broadcasting channels, especially the five-channel children's portfolio Cartoon Network, Boomerang and Cartoonito. In particular, Davis will look to expand the number of brands within the food, leisure ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.