22 May 2012
| by John Reynolds
O'Donnell was speaking at the Media360 event, touching on a number of issues pertinent to newspapers, such as the pricing of newspapers, and what the next generation of newspaper brands will look like.
Newspapers, like other traditional media, are grappling with an increasingly digital ...
17 May 2012
| by Nick Batten
which also fits into the house look and brand of all four media owners. Players can also access the game ...
. Working with Sony and the other partners, Absolute, Spotify and ShortList, is a fantastic way to build ...
08 May 2012
| by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards.
Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ...
business.
"Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...
20 Apr 2012
| by Maisie McCabe
in York, Blackburn, Bolton, Mansfield and Lincoln, and the brand's most recent marketing was a leaflet ...
16 Mar 2012
| by Daniel Farey-Jones
unit to accelerate digital audience and revenue growth. "All our digital brands will retain ...
14 Mar 2012
| by Hayley Pinkerfield
insight into the world of digital for both of his brands, and reveals how he likes to unwind by watching...and traffic is climbing nicely. I speak to Brand Republic about our ambitions to grow traffic and revenue ...
09 Mar 2012
| by Maisie McCabe and Sarah Shearman
brands such as BP and Time Out, which have branched out into the area.
The sustainability ...
06 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Krispy Kreme, the American doughnut brand, has launched an outdoor campaign targeting office...planning and buying is handled by Addiction London.
The campaign builds on Krispy Kreme's first above ...
office workers by displaying ads at train stations and on the Underground, but the brand is now extending ...
01 Feb 2012
| by Mark Banham
continuing to grow City AM and its brand extensions. I am just about to launch an online horse racing centre ...
07 Dec 2011
| by John Reynolds
and local content, the combined reach of our portfolio of print and digital brands will deliver unrivalled ...