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Media360: Printed newspapers have a healthy future says Evening Standard man

O'Donnell was speaking at the Media360 event, touching on a number of issues pertinent to newspapers, such as the pricing of newspapers, and what the next generation of newspaper brands will look like. Newspapers, like other traditional media, are grappling with an increasingly digital ...

Metro leads cross-media partnership for Men In Black 3

which also fits into the house look and brand of all four media owners. Players can also access the game ... . Working with Sony and the other partners, Absolute, Spotify and ShortList, is a fantastic way to build ...

Lexus to sponsor City AM awards

The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ... business. "Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...

MEC Manchester wins furniture account

in York, Blackburn, Bolton, Mansfield and Lincoln, and the brand's most recent marketing was a leaflet ...

Trinity Mirror brings together national and regional digital teams

unit to accelerate digital audience and revenue growth. "All our digital brands will retain ...

My Media Week: Zach Leonard

insight into the world of digital for both of his brands, and reveals how he likes to unwind by watching...and traffic is climbing nicely. I speak to Brand Republic about our ambitions to grow traffic and revenue ...

Trinity Mirror to launch Happli daily deals service

brands such as BP and Time Out, which have branched out into the area. The sustainability ...

Krispy Kreme reignites UK push with new outdoor ads

Krispy Kreme, the American doughnut brand, has launched an outdoor campaign targeting office...planning and buying is handled by Addiction London. The campaign builds on Krispy Kreme's first above ... office workers by displaying ads at train stations and on the Underground, but the brand is now extending ...

My Media World: Martin Muncaster

continuing to grow City AM and its brand extensions. I am just about to launch an online horse racing centre ...

Trinity Mirror staff could face fresh cuts

and local content, the combined reach of our portfolio of print and digital brands will deliver unrivalled ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.