Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
18 May 2012 | by Sarah Johnson
the interview with Brand Republic's Maisie McCabe, above. ...
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
Ocean Outdoor in £35m management buyout
17 May 2012 | by Maisie McCabe
the backing of LDC is a strong endorsement of the Ocean brand and team all of whom will be going forward ...
Octopus Group appoints Alexia Sciplino from Publicasity
16 May 2012 | by Matt Cartmell
of brand director.
Eye releases study on neuro effects of outdoor media
14 May 2012 | by Nick Batten
treatments have an impact on how consumers think and feel about the brands advertised, and are key ... heightens the intensity of a brand s communication considerably, equivalent to multiple static displays. Neuro Imaging also gives an insight into how brands can create the most effective creative campaigns ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
target listeners to truly engage with the Smooth Radio brand and explore what it has to offer ... for brand ambassadors , who then featured in subsequent ad campaigns, and the promotion of Smooth Radio ...
Daily Diary: Gallery - Clear Channel's Outdoor Planning Awards
26 Apr 2012
Clear Channel's Outdoor Planning Awards in association with Brand Republic Group and Campaign
City of London Gateway site goes live
23 Apr 2012 | by Nick Batten
' was booked by Kinetic and MEC, while the ad for the Kenneth Green Associates brand Mont Blanc was booked ... . Hawkes has specialised in aerial photography since 1991 and has worked with global brands including Nike ...
Amscreen hires Jamie Lindsay as managing director
20 Apr 2012 | by Nick Batten
Lindsay is leaving his current role as managing director, commercial, of in-flight media specialist Brand Connections Global but is understood to be working out his notice and is expected to join ... Amscreen's UK division. Before joining Brand Connections Global in 2010 , Lindsay led a 60-strong sales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
