25 May 2012
| by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
25 May 2012
| by Maisie McCabe
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it.
The brands involved in the trial included Unilever ...
-week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
, said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
11 May 2012
| by Maisie McCabe
target listeners to truly engage with the Smooth Radio brand and explore what it has to offer ...
for brand ambassadors , who then featured in subsequent ad campaigns, and the promotion of Smooth Radio ...
01 May 2012
| by Nick Batten
Speaking to CNBC, Tong admitted that the majority of revenue from successful apps came from upselling the users to making in-apps purchases themselves. However, she said it was anticipated advertising revenue that helped developers build the platforms in the first place.
Tong said media agencies ...
23 Apr 2012
| by Christopher Smith
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should...NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ...
and QR codes.
The slow uptake by brands has been largely due to the lack of NFC-enabled handsets ...
the key communication channel between brands and their customers, NFC will add a further layer ...
12 Apr 2012
| by Mark Banham
Former Radio One DJ Gary Davies has recently branched out to form Upfront, a music-based branded.../producers. He recently set up a new production company which focuses on shaping and developing brand new talent ...
's currently head of media for a global mobile phone brand. She is thinking of a change of direction and quite ...
with a global kids' brand. They are keen to drive customers to their online site, which should be a lot ...
21 Mar 2012
| by Arif Durrani
Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ...
%, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks ...
% of brands don t have mobile optimised sites, that number is increasing rapidly. And as brands start ...
20 Mar 2012
| by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store.
FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ...
in mobile marketing, for the first time.
Finance brands dropped their investment in mobile advertising by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ...
01 Mar 2012
| by Ed Owen
with the brand and ultimately helps to drive linear tune-in."
Features include popular MTV shows on-demand, co ...
27 Feb 2012
| by Matthew Chapman
HTC is building up to the launch of its One phone by showcasing the quality of its camera
to remove filters
