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My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

to clear security a record in this building. Meeting done, I head to Charlotte Street for lunch ...

What Google's privacy changes mean for advertisers

01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps

Generator, Brand Pages and Sponsored Stories at their fMC Conference yesterday. ...

Nationwide launches Select credit card

16 Feb 2012 | by Matthew Chapman

The building society is launching the card under its 'We're On Your Side' strategy as it seeks ... transfers for 17 months and 0.5% cash back on all purchases. Alastair Pegg, head of brands and marketing at Nationwide, said the card underlined the brand's commitment to the 'We're On Your Side' positioning ...

Google breaks $10bn quarterly revenues mark

20 Jan 2012 | by Maisie McCabe

building a meaningful relationship with our users through Google+ we will create amazing experiences across ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

, the latest version of the HTML standard. HTML is the mark-up language that provides us with the building ... will no longer be defined as back end or front end. They will be able to build digital experiences faster, more ... that the brands, advertisers and agencies that recognise fastest how to use HTML5 effectively will give themselves ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

19 Dec 2011 | by Staff

year s Agency of the Year award was picked up by Saint@RKCR/Y R, while winning brands included Volvo ...

Maxus picks up online media account for Bench clothing

01 Dec 2011 | by Mark Banham

The account will include all online search and display requirements for the brand, with estimated ... -shirt brand, with designs influenced by street culture. The brand has since expanded into jeans, jackets ... : "We are excited to be working with such an innovative and youthful brand like Bench. "[Bench has ...

Sector analysis: Digital recruitment remains media's top priority

14 Nov 2011 | by Joe Lepper

that agencies and owners rush to the digital land grab that will prop up the future of their brands, media ...

Think BR: It takes two to tango

25 Oct 2011 | by Guy Phillipson

access to brand campaign data. A brief look at the latest IAB/PwC stats tell, half the story: Online ... at brand level allied to one-to-one communication, at scale, is here. And the new watch word ... data-driven measurement systems to understand the combined effectiveness of integrated brand campaigns ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

Monday There s little need for an alarm call with two kids aged three years and three months. Extricate myself from the chaos of home for 30 minutes of calm with the Telegraph, on the Kingston-to-Waterloo 07.04 service. Take a moment to appreciate our fantastic new building by Regents Park, before ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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