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'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
, particularly for a brand. One of the most popular panels at the conference featured Craig Allen and Isaiah ... on Reddit . So what can brands learn from discussions like the ones at ROFLCon? The first answer ... confusing frontier for brands, the underlying tenets of a successful meme are the same as those of a ...
posed by customers, as it aimed to improve trust in the brand in the UK amid negative headlines around ... as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... . As people engage more with brands through digital and social media, we re confident that introducing a new ...
in IPC s women s brands, and through social media. Julie Lavington, publishing director at Look, said ...
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... has been evaporated.' The question Velocity poses, as does Marketing , is where do brands go from ...
More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...brand we go further for our customers." The pet section of MSN s portal will sit within the Lifestyle section of the site and will have More Th n branding on either site of the editorial as well as on an MPU ... continue our commitment to the design of dynamic experiences connecting consumers to brands." Follow ...
of an integrated campaign designed to help the classic brand resonate with younger teenagers.
An interactive game on the site allows users to explore the different eras and inspirations behind four of Hewlett s character creations that appear on the vodka brand s limited-edition bottles. Hewlett also drew the backgrounds for the site, which was art directed by Barry Markham. ...
. Additional functionality on the website will allow customers to build a playlist and preview tracks. Peter ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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