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Heineken appoints Publicasity for trade press brief

16 May 2012 | by Matt Cartmell

and raise the profile of its portfolio brands....The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...

Chime pushes ahead with Bell Pottinger sale

09 May 2012 | by Alec Mattinson

constituents of the Bell Pottinger brand. The businesses included in discussions are Bell Pottinger Sans ...

Figleaves hires Talk PR for media and consumer drive

02 May 2012 | by PRWeek reporters

Online lingerie retailer Figleaves has brought in Talk PR to help grow the brand's media...Talk PR s social and digital offering will form a key part of the 2012 PR drive, looking to build ... for Figleaves to build stronger relations with our media and consumer audiences. Targeted PR activity ... and live activation. The brand attracts 1.2 million customers to its site each month, delivering ...

Visa Europe signs Neil Henderson as media head

26 Apr 2012 | by Alec Mattinson

Visa Europe has raided the agency world for a new head of media as the brand prepares.... The brand is the only payment card accepted at Olympic venues. It is understood Henderson will lead the group's media relations team, assuming responsibility for the media profile of the CEO, brand ...

Carnival Cruise Lines brings in M&C Saatchi PR for UK drive

26 Mar 2012 | by John

of the Carnival brand in the UK through national, lifestyle, consumer, social and trade travel media. Hides explained that although the company had a presence in the UK, it had brought in M C Saatchi PR to build a profile in the market and make much more noise around the brand. He said: Carnival Cruise Lines ...

Elderly groups Saga and Age UK grab 'granny tax' headlines

23 Mar 2012 | by Matt Cartmell

would be affected by the budget, which haven t been badged as being from Saga, but it helps to build a ...

Sailing and equestrian brand Musto brings in Frank PR

23 Mar 2012 | by Alec Mattinson

Outdoor performance brand Musto has appointed Frank PR as its brand ambassadors prepare...The agency will look to build the profile of Musto across consumer and specialist press in the lead-up to the 2012 Olympics and beyond. Musto s brand ambassadors compete across sailing, shooting ... brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ...

Blender company Vitamix brings in Publicasity

14 Mar 2012 | by Matt Cartmell

as the brand aims to strengthen its position in the UK market....and driving brand preference for the kitchen appliance company. Vitamix international household marketing ... experience but also one that completely understood our brand. Publicasity will effectively be our eyes ... and an overhaul of the brand s existing social media channels. Offline, Publicasity will work with the food ...

Silentnight appoints BJL for consumer and social media brief

01 Mar 2012 | by Matt Cartmell

after BJL s non-PR arm handled a brand positioning and relaunch brief at the end of 2011. BJL Group ... our strategy will help to differentiate the brand in a highly competitive marketplace. Nick Booth ...

Northern & Shell appoints Mimi Turner as first group comms chief

28 Feb 2012 | by John Owens

business significantly and felt that the time was right to bring someone in to build this important role ...

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