Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
with the relaunch of its 20-year-old 1.1bn Value sub-brand as Everyday Value. It has also begun selling products ...
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VIDEO: Ryanair's O'Leary launches hotel comparison site
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ... -star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get ...
Taming the data deluge
05 Apr 2012 | by David Benady
how the two sides can jointly control the tide, including the advent of brand 'data stores'....capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... "eating plans" that exist among their brand franchises, brand managers and chief marketing officers have a ... that brands need to search the data they have for clear and relevant insights. Meanwhile, Stephanie Maurel ...
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
, and Lloyds TSB. Cavers brings with him more than 25 years' experience in building and developing some ... successful insight and data offering. "With Mike on board, we hope to build a recognised, award ... ." Cavers said that he was looking forward to having the opportunity to "build a creative offering around ...
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues...somebody loves, and creating a meaningful interpretation of that. I would argue that, for a brand, using ... that can make brands stand out. ...
Confused.com extends Nectar partnership
29 Mar 2012 | by Alex Brownsell
The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
Brand Republic he was keen to provide investment and expertise to other companies in the data sector ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
In his career as a marketer, Holder worked for brands including Ford, British Airways and Reader s Digest, but it was in professional education that he found his forte. In 1981, he developed the world s first professional qualification in direct marketing. In 1986 he launched the Direct Marketing Centre ...
Nationwide launches Select credit card
16 Feb 2012 | by Matthew Chapman
The building society is launching the card under its 'We're On Your Side' strategy as it seeks ... transfers for 17 months and 0.5% cash back on all purchases. Alastair Pegg, head of brands and marketing at Nationwide, said the card underlined the brand's commitment to the 'We're On Your Side' positioning ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
by the money suppliers pay the retailer for data about their brands' sales and promotional performance ... generating positive sentiment toward the brand. Looking back on the phenomenon at a European conference ... . Competitors lost their way. Tesco had an aggressive and far-sighted landbank-building strategy. It transformed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
