Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
with the relaunch of its 20-year-old 1.1bn Value sub-brand as Everyday Value. It has also begun selling products ...
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VIDEO: Ryanair's O'Leary launches hotel comparison site
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ... -star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ... site because, "Ryanair is a well-known brand, but Ryanairhotels.com isn't, and we want to get ...
Energy industry to increase transparency over best deals for customers
11 Apr 2012 | by Matthew Chapman
at the KPMG headquarters, which claims to be "Canary Wharf s greenest building". Clegg said: "We need ...
Taming the data deluge
05 Apr 2012 | by David Benady
how the two sides can jointly control the tide, including the advent of brand 'data stores'....capacity. This torrent of data makes it hard for marketers to ensure their brand messages are heard ... "eating plans" that exist among their brand franchises, brand managers and chief marketing officers have a ... that brands need to search the data they have for clear and relevant insights. Meanwhile, Stephanie Maurel ...
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues...somebody loves, and creating a meaningful interpretation of that. I would argue that, for a brand, using ... that can make brands stand out. ...
Confused.com extends Nectar partnership
29 Mar 2012 | by Alex Brownsell
The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
Royal British Legion to revamp communications programme
02 Mar 2012 | by Matthew Chapman
for the magazine and bring in new brand partners and revenue streams. Bob Gamble OBE, head of membership ... will act as a real catalyst in helping to change perceptions, and build even greater knowledge and support ...
Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
A Twitter data mining tool, Historics, is now able to examine tweets and trends from the social network that are up to two-years old.
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
by the money suppliers pay the retailer for data about their brands' sales and promotional performance ... generating positive sentiment toward the brand. Looking back on the phenomenon at a European conference ... . Competitors lost their way. Tesco had an aggressive and far-sighted landbank-building strategy. It transformed ...
Editor's comment: Clubcard: reinvent or face extinction
15 Feb 2012 | by Noelle McElhatton
became part of brands' lingua franca. Behavioural targeting may be a blunt tool, but the discipline ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
