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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ... .com Adam Eve, SS11 fashion banners Essence Digital, Chrome better web Mediaedge CIA, from brand ambassador to branded content Mediaedge CIA, Tintin and the secret of a great premiere Tullo Marshall ...

What digital marketers can learn from DM

, brands have all too often been accused of looking at direct mail in terms of volume, rather than value ... created, and they have been credited with helping Boots increase its seasonal profits. 'Brands face a ... recipients to engage with the brand via social media and its website. 'The impact of the physical ...

IAB backs OFT behavioural targeting review

The IAB has branded the OFT's review of the 64m behavioural advertising market a "step forward for the industry". Published today (25 May), the study concludes the online industry "could do more" when it comes to behavioural targeting. The OFT has said the industry should provide consumers with more ...

Marketing Direct: List Report 2009

for consumers who may have had no prior relationship with a brand - but an increased appetite for warmer ... and loans brands we've pursued for years have never entertained the idea of renting their lists,' she says ... .' The company's pool of 20m records now has 48 brands contributing prospect data, up from 36 last year ...

New consumer protection laws that marketers should know about

in paid-for space. So, to date, the ASA has been unable to adjudicate on advertising claims that a brand ...

DMA warns firms to boost data security

-name brands, such as Facebook, losing or inadequ-ately protecting customers data has also made people wary ...

ICO and Ofcom forge ties on telemarketing regulation

LONDON - The Information Commissioner's Office and telecoms regulator Ofcom have been building a

Marketing Store consolidates Midlands into one office

The new facility will become a centre of excellence for its retail and branding activity in the UK ... , as Fort Dunlop is the ideal hub for our brand and retail operations. The facilities we have here ... on this or any other issue raised on Brand Republic, join the debate in the Forum . ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.