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The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... has been evaporated.' The question Velocity poses, as does Marketing , is where do brands go from ...
72andSunny, joins a list of past ads for the 'Call of Duty' brand that have performed strongly in the social web. With more than 3,000 shares, an ad for American snacks brand Pop Chips, in which Hollywood ...
Sushma Sagar, senior brand manager, Banana Republic Why I like this I can't imagine ... building with the strapline: "Your daily dose of drama." The technique of plotting a PR stunt, letting ... it just entertain - but it clearly and memorably communicated the brand message. Bravo. ...
only pay if an ad is watched. "[Until now] any brand could use the TrueView format family but what ... and then the more successful formats run on TV or run as a more full-blown pre-roll campaign." Among the brands ...
. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...
The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February . To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app. A humorous ...
the only April Fool's Day activity from brands this year to make the chart. ' The road we've travelled ...
The retail group, which owns brands including Littlewoods, Very and isme, is building on its ... content across its entire brand portfolio. Gareth Jones, group retail director at Shop Direct, said ... to drive further cross-platform engagement with our brands and to increase traffic and conversion ...
The Duracell Bunny, the battery brand's silent brand mascot, will be given a voice for the first...Procter Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways. Since making his silent TV debut ... 's imagination to give him a personality. "It's a big step for Duracell as a brand and not something which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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