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to clear security a record in this building. Meeting done, I head to Charlotte Street for lunch ...
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... has been evaporated.' The question Velocity poses, as does Marketing , is where do brands go from ...
that when it removed any trace of Google and Bing branding in January of last year 34% people preferred Bing ...
, brands will be trying to capitalise on the chance to engage with customers through mobile devices, using ... ." Mobile adspend has already seen a huge percentage increase as big-spending FMCG and retail brands invest ...
RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its...Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst ... and are confident they will ensure that our brands are front of mind in the digital arena." Follow Maisie ...
billion files every two days. But Google will be hoping that its brand reputation, coupled ...
will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact of that usage on brand marketing. GroupM Next will be headed by Chris Copeland, chief executive of GroupM ... media and the way consumers and brands behave. These changes are of paramount importance to GroupM ...
More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...technologies. The event, famed for its thought leadership, has also caught big brands' attention. Sponsors ... discovery' apps include Banjo, Glancee and Sonar. 2. Telling the brand story The 'Brands as patterns' session on day two sparked plenty of discussion. It addressed the difficulty of brands telling a coherent ...
consumer whose brand experience must be consistent across every enabled device. Apple already has a ... as the leading home computer. Whatever today's announcement, it's time for brands to get serious about tablet ...
Generator, Brand Pages and Sponsored Stories at their fMC Conference yesterday. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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