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Twelve months on and the ICO is ready to enforce 'cookie' law

for compliance fast approaching the ICO has been helping brands take steps towards developing their websites ... s Audit Bureau of Circulations (ABC) Interactive event, Evans said the ICO now expected action from brands ... permission from users before they can do this. Evans acknowledged that brands would not be "overly excited ...

SXSW: Five hot topics at SXSW Interactive

More than 20,000 digital and agency creatives and brand marketers flocked to SXSW Interactive...technologies. The event, famed for its thought leadership, has also caught big brands' attention. Sponsors ... discovery' apps include Banjo, Glancee and Sonar. 2. Telling the brand story The 'Brands as patterns' session on day two sparked plenty of discussion. It addressed the difficulty of brands telling a coherent ...

2012 CES offers a glimpse into the future for brands

. As ever, the challenge for marketers and brands alike will be to spot the potential among the vast array ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

year s Agency of the Year award was picked up by Saint@RKCR/Y R, while winning brands included Volvo ...

Sector analysis: Digital recruitment remains media's top priority

that agencies and owners rush to the digital land grab that will prop up the future of their brands, media ...

Think BR: It takes two to tango

access to brand campaign data. A brief look at the latest IAB/PwC stats tell, half the story: Online ... at brand level allied to one-to-one communication, at scale, is here. And the new watch word ... data-driven measurement systems to understand the combined effectiveness of integrated brand campaigns ...

How creativity takes centre stage at Google

still holds that title, but as Google looks to bolster its creative team in the UK, Uglow has a brand ... to work for what is arguably the world's biggest brand (not to mention the allure of endless quantities ... that fits with brands." Uglow, who has become something of a Google celebrity of late on the media ...

My Media Week: Ben Wood

Monday There s little need for an alarm call with two kids aged three years and three months. Extricate myself from the chaos of home for 30 minutes of calm with the Telegraph, on the Kingston-to-Waterloo 07.04 service. Take a moment to appreciate our fantastic new building by Regents Park, before ...

Online adspend hits £2.3bn as entertainment drives growth

of brands turning to it for brand engagement and community building are changing," he said. "Because ... revealed that UK brands had boosted their online spending by 13.5% on a like-for-like basis in the first ... attractive to brands and advertisers." Phillipson said the "FMCG story", however is "most interesting ...

View from the Valley: Ownership, not money, makes the Valley go round

tangible. They come because it is the chance to build something new, the chance to be part ... be the entrepreneur who starts the company, the investor who backs the company or an employee who helps build ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.