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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Social care group Anchor seeks agency for Grey Pride campaign

25 May 2012 | by John Owens

. 'The tender has been in Anchor s planning for some time and will build on our ongoing Grey Pride ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...

Jaguar steps up social media strategy to boost innovation

24 May 2012 | by Sarah Shearman

for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

Experian kicks off £6m media review

24 May 2012 | by Katherine Levy

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6

BetVictor appoints VCCP for creative

24 May 2012 | by Jeremy Lee

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...

Guinness seeks agency for direct and digital business

24 May 2012 | by Sara Kimberley

The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Clifford named Newsworks strategy director

24 May 2012 | by Katherine Levy

brands use in addition to the printed format. McCann London has created a campaign to support ... of all of news brands, in all the platforms, in the media mix and the role that they will continue ...

AAI axes creative treatment to streamline pitch process

24 May 2012 | by Campaign staff

to interrogate the marketers. The new approach has been branded Mutual Decision. David Wethey, the AAI ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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