Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...
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Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range of ready meals and as well as revamping the recipes, it has also overhauled the packaging. This follows the recent launch of the retailer's Everyday Value own brand range . The first lines to be upgraded ...
New business leagues (25 May 2012)
24 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
S is overhauling its stores in order to make navigation easier and segment them through the clothing sub brands, which it began advertising as stand alone brands for the first time last year. The retailer has ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
agility means a brand manager role altered beyond recognition since the first serious attempt to define the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...
New business leagues (18 May 2012)
17 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
BlackBerry looks to trump Samsung with NFC campaign
14 May 2012 | by Matthew Chapman
Probert, senior director of brand marketing at BlackBerry parent Research in Motion, said the campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
