Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft
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." Nothing very new, but if branding is the problem, it does that. Birds Eye features an animated polar ... . This is all pretty standard planner brand theory. It goes as follows: if the punters like our device (website, bear, cowboy, CG man, kitchen joke), they'll like our brand and run out and buy it. I don't think it ...
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft
direct marketing campaign to increase brand partnerships.
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
The campaign launched on 18 May with a 40-second ad during Coronation Street , which aims to grow the brand s awareness and drive an increase in enquiries. The campaign will also feature both 30-second and 60-second versions of the spot. ...
behind it but, in this case, I feel there isn't. Simple as that. It's another brand trying to be young ...
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