My YouTube ad of the week: Martin Bailie, Glue Isobar
22 Mar 2012
Bailey is connected and inventive, embracing new customers and transforming his brand. Connected ...
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My YouTube ad of the week: Sushma Sagar, Banana Republic
01 May 2012
Sushma Sagar, senior brand manager, Banana Republic Why I like this I can't imagine ... building with the strapline: "Your daily dose of drama." The technique of plotting a PR stunt, letting ... it just entertain - but it clearly and memorably communicated the brand message. Bravo. ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
19 Mar 2012
Sushma Sagar, senior brand manager, Banana Republic Why I like this Wow, Peugeot. What an ad! It is rare to capture more than six minutes of a viewer's attention online and this is exactly what its latest offering did to me - I was laughing out loud for most of it. The proposition ...
My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi
09 Mar 2012
? It is essentially a pop promo featuring these young boys from Brighton, who have their own brand of cheeky ... all desperately trying to work out the way product placement or branded content would work.Our British ... are different ways of brands playing together. Witness PlayStation and Rizzle Kicks, helping each other out. ...
My YouTube ad of the week: Amy Kean, MPG Media Contacts
24 Feb 2012
to be spot on, and I wish more brands were up for following suit! ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
10 Feb 2012
Sushma Sagar, senior brand manager, Banana Republic Why I like this The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people ... plethora of superstar cameos who are willing to promote your brand is notable in itself, but more ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
26 Jan 2012
give a film like this more than 40 seconds? and it wouldn t build up enough suspense. And, finally ...
My YouTube ad of the week: Martin Bailie, Glue Isobar
13 Dec 2011
to life the simple joy behind gaming. Gone is the navel-gazing so beloved of industry "brand" ads ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
01 Dec 2011
Sushma Sagar, senior brand manager, Banana Republic Why I like this I had the most bizarre dream the other day about a freaky man-baby-sheep creature that could fly. The twisted mind ... that they are cuddling each other? Well, they are. A week on and I m still telling people about it. Brand recall ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
18 Nov 2011
for Dermablend Professional. At a stroke, it has put the brand at the centre of the music and fashion zeitgeist ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
