John Woodcock: Coalition needs to address basics
24 May 2012 | by John Woodcock
on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...
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Things we like
24 May 2012
Hot on the heels of winning Best Sports Programme at the Sony Radio Academy Awards, talkSPORT is pumping out some neat commercial opportunities for brands ahead of a summer "carnival" of live sport ... for online branded gamification using arm gestures. And one thing we don't ... Nasdaq's Facebook ...
How we learned to stop worrying and love failure
24 May 2012
marketing strategy "crafting brands for life" is centred around developing passion, intuition for people, and using it to "unlock the magic" of our brands, of our marketing. Only then can our marketers and agencies ... , and so we would have unusually strong roots for the launch the following year of the Bravia sub-brand ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
with creative challenges such as what John Lewis, a normally "mute brand", should sound like. Redican ... brands, citing ASOS, Xbox and Southern Comfort as recent spenders. "Any brand can use radio," Redican ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
sectors: 'Consumer brands have led the way in social media, but there's been a lot of catching up ... to increase their understanding of the point at which the consumer will be engaging with a brand. People will generally not be sat in front of a PC screen engaging with your brand - it will be in the palm ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin....m of this came from outside the US. To grow brand awareness internationally, Under Armour ... campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded-content series on MTV, entitled New Battles, New Armour. In addition, the brand recently struck a five ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
, Procter Gamble and Citi are just some of the brands that have turned to Critical Mass for its ability ... of some digital shops. Rather, the agency specialises in methodically building an understanding ... manufacturer, including building its first US website. It is this heritage in technology that continues ...
Of boardrooms and politics
24 May 2012 | by Kevin Bell, Maitland Political
of interests, and building longer-term reputation as a means of seeking a legitimate authority to influence ... to develop a firm evidence base and to build alliances to demonstrate wide support for particular positions ...
Making favourable decisions
24 May 2012 | by Richard Patient, Indigo Public Affairs
the scheme contentious. But, inevitably, anything that involves building hundreds of homes or putting a large ...
Client view: Adopting a new approach
24 May 2012 | by Adam Hill
the need for organisations to develop a firm evidence base and to build alliances to demonstrate wide ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
