Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT ... foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along with branding at its home ground, the Hawthorns, on official club ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
about taking The Sun brand where our customers are". The football tournament, in which England ... up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
in its own right. THE UPSHOT What brands need to know about the new visual economy ... to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...
Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
will become increasingly significant as consumer scale from more brands on more devices continues to increase ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
organisations, but can it finally build the brand in the UK this year?...of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... , said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
