25 May 2012
| by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping.
Tesco is running ...
25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...when building global brands was top of the agenda, today it's shifting back to front-line marketers ...
building brand equity. The way we do it is different.'
'The core is the same,' agrees Donnelly. 'The ...
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase ...
23 May 2012
| by Kim Benjamin
introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....prominent brands and design agencies that are committed to championing and recognising achievements ...
' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...
22 May 2012
| by John Owens
that the brand work around the club would be kept separate, and handled by the in-house team, added: We re ...
17 May 2012
, will give Bright Food access to extensive brand-building, technical and product-development capability ...
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP
British brands ...
, most investors will not fundamentally want to change a brand's essence or positioning, but will look ...
16 May 2012
| by Will Harris
headcount and budget. Surely efforts would be best served by the Foresight team building complex models ...
of the Conservative Party and launch marketing director of the O2 brand. He writes the weekly 'Guru' column ...
16 May 2012
| by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
14 May 2012
| by Nicola Clark
wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA.
The band, which ...
of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ...
has been evaporated.' The question Velocity poses, as does Marketing , is where do brands go from ...
09 May 2012
| by Gemma Charles
" situation. "If brands sign athletes and provide them with income it will be looked on badly ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
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