23 May 2012
| by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children.
In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
to devise a global strategy and build a website.
An earlier version of this story stated that the ASA ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...of a sudden, everything is about Facebook.
TV is the tried-and-tested way to build a brand. Can ...
is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ...
in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...
09 May 2012
| by Noelle McElhatton, Noelle.McElhatton@haymarket.com
that brands should succeed only if they are a force for good.
He's credible, too, when he rues the prospect ...
: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...
03 May 2012
| by Katherine Levy
The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ...
, creative development, social media optimisation and community management for all brands across Facebook ...
campaign will support the Polycell sub-brand Polyfilla. In addition to digital activity, the campaign ...
03 May 2012
| by Gemma Charles
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future
30 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand...The campaign, created by Ogilvy and launching at the start of May, features a TV ad and showcases the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach ...
consumers to the brand through the ad, while encouraging existing consumers to trade up within the category ...
25 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability...of its brands.
The move marks a major push by Unilever to drive awareness of its corporate brand. Its marketing has previously focused largely on driving awareness of its individual brands.
Details ...
range, across brands such as Ben Jerrys, Lynx, Dove and Sure.
Unilever began using its corporate ...
28 Mar 2012
| by Noelle McElhatton
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...
brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
affecting brands today: calculating the ROI on social media?
A: Yes! P G has been doing Market Mix ...
26 Mar 2012
| by Sarah Shearman
Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand...digital agency of record for its Domestos bleach brand in October last year, following the launch of its ...
on its Snuggle fabric softener brand.
Follow Sarah Shearman on Twitter @Shearmans ...
23 Mar 2012
| by Maisie McCabe
Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY
to remove filters
