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GlaxoSmithKline has called in agency support to revive four of its 'iconic' consumer brands....at 'putting the iconic brands back on the map'. She added: 'The brands have strong media collateral and also ... 's experience at revitalising brands with a heritage behind them was key, given that we need to bring some of GSK's most well-loved brands back to life.' The move comes as GSK's communications chief Neil McCrae ...
The relationship between branded pharmaceutical companies and their generic competitors is indeed...What you neglected to add, however, was what branded firms get out of the relationship. Put simply, they get a kick up the backside. Without generic competition, branded companies would not bother ... Vasella, chairman and CEO of Novartis (one of the world's largest branded drugs companies, and owner ...
Sorman left pharma giant Sanofi-Aventis, where she was head of brand policy and public affairs, in May and has joined Amgen as UK director of corporate affairs, it emerged this week. She is now building what she described as a 'new department as a natural development of the growth and influence ...
. But what we are seeing is a building consensus that pharmas are not on the side of the angels, a ...
Pfizer - the company behind brands such as Lipitor, Viagra and Celebrex - retains around 20 consultancies to handle its UK product PR and medical education. Pfizer is now drawing up lists of 'preferred' and 'approved' agencies from which product comms managers will have to select. Preferred suppliers are likely ...
Procter & Gamble (P&G) Pharmaceuticals is gearing up for a major drive behind its Asacol brand...such campaign was currently in its final stages. Resolute reports to P&G brand manager Nicolas Rouzioux ...
the manufacturers of lotion, cream rinse and liquid lice treatments are in a state of readiness. Which brands ... to go back to school. SSL International head of comms is Jan Young and Full Marks brand manager is Jackie Costello. Myriad PR has the account for Full Marks (along with other SSL brands such as Durex ...
for other Roche drugs, too? It handles three other oncology brands: Herceptin (for breast cancer ...
PRWeek understands that at least six agencies have held discussions with Shire over promotional plans for the brand next year. Solaraze treats what is known as actinic keratosis - a pre ... , which has promoted the brand for three years, confirmed the agency had presented its plans for 2006 ...
the OTC brands. How significant is this deal? Crookes Healthcare, a subsidiary of BHI, is one ... , with issues such as price and product competition from supermarkets affecting the OTC brands. Does the firm use agencies to promote the unwanted OTC brands? Yes. Hill & Knowlton continues to handle PR ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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