PRWeek to show Dove ad webcast
16 Sep 2005
manager Stacie Bright, Edelman general manager of consumer brands Lisa Sepulveda and Ogilvy & Mather ...
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Crisis comms - Toiletry industry body heads off scarestories
11 Nov 2005 | by Helen Gregory
positive environment for manufacturers to develop brands, promote a balanced media debate and manage ...
Talk PR snaps up Nicky Clarke brief
15 Jul 2005
with P&G on Wella consumer brands such as Shockwaves and Silvikrin. But Talk PR, a subsidiary of ad agency M&C Saatchi, will promote all P&G brands endorsed by Clarke, one of Britain's best-known hair ...
Healthcare: Resolute aids launch of Mentor's Puragen
13 May 2005 | by Ian Hall
Mentor Corporation, the US firm behind the product, will become the latest entrant in the growing market for non-surgical cosmetic treatments. Puragen, administered by injection, will compete with brands such as Medicis Pharmaceuticals' Restylane and Genzyme/Inamed's Hylaform, both of which ...
Supermax seeks PR for latest line
18 Feb 2005
The new range will have its own brand and mark an expansion of Supermax from its current offering of shaving gels, and women's and men's razors. Five agencies have pitched for the six-figure account, including Chocolate Communications, which worked for Supermax under its former name of GBC ...
Unilever pools PR for corporate fightback
18 Feb 2005 | by Tom Williams
The company wants to coordinate its 'add vitality to life' brand message to help improve performance in the wake of criticism over its recent poor performance. A spokeswoman for the company, whose key brands include Dove soap and Magnum ice cream, said it had shortlisted three agencies for the new ...
Marketing Communications: Emotional connection
22 Oct 2004
campaign that will build an emotional connection with consumers. Brand managers and their PROs need ... Earlier this year, Lever Faberge's Dove brand launched a new campaign for its Firming product ... . The firm needed to create some stand-out and, explains Dove brand manager Caroline Philiponnet, it knew ...
Impulse updates image for fragrance launch - Consumer PR
01 Oct 2004 | by Maja Pawinska
and stylish. Strategy and Plan The launch strategy was to associate the brand and the new product ... . Goddess-branded T-shirts were sent with samples of the perfume to beauty editors on publications aimed ... launch, helping the brand to achieve a fragrance market share of 8.1 per cent. Market research ...
Campaign: Second Opinion
17 Sep 2004
enough not to gild the lily. And this agency was smart. Tools that amplified brand talkability used PR ...
Campaign: Dove campaign a boost for real women - Marcoms
17 Sep 2004 | by Donna Werbner
of the campaign, thanks to a mixture of PR and advertising, according to Dove brand activation manager Susie Plume ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
