Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
18 May 2012 | by Sarah Johnson
the interview with Brand Republic's Maisie McCabe, above. ...
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
Ocean Outdoor in £35m management buyout
17 May 2012 | by Maisie McCabe
the backing of LDC is a strong endorsement of the Ocean brand and team all of whom will be going forward ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
alternative sports lifestyle brands....to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ... brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
target listeners to truly engage with the Smooth Radio brand and explore what it has to offer ... for brand ambassadors , who then featured in subsequent ad campaigns, and the promotion of Smooth Radio ...
Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
, which also means increased opportunities for brands to target them. Unfortunately, though, the growth in popularity of UK festivals hasn t been without its negatives, as recent debate is suggesting. With brands ... do have an issue with is a brand s marketing team and its agencies not giving proper consideration ...
MediaCom scoops top Clear Channel award
26 Apr 2012 | by Philip Smith
The awards, in association with Brand Republic Group and Campaign , also saw the MediaCom and Digital UK campaign win the Best Use of Outdoor in a Multimedia Campaign award. The outdoor specialist Posterscope took awards in three separate categories for KFC, Camelot and McDonald's. MPG Media Contacts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
