25 May 2012
| by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman.
The three players are shown shaving in front of the bathroom mirror, while ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ...
: "I didn t make the call on developing this based on ROI, it was based on community.
"Other brands ...
with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
10 May 2012
| by John Reynolds
Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.
09 May 2012
Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum
09 May 2012
| by Noelle McElhatton, Noelle.McElhatton@haymarket.com
that brands should succeed only if they are a force for good.
He's credible, too, when he rues the prospect ...
: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...
03 May 2012
| by Maisie McCabe
Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor...The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ...
, challenges and rewards.
Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...
02 May 2012
| by Loulla-Mae Eleftheriou-Smith
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby...its Dove Men+Care range in 2010, supported by a major brand campaign using the strapline, "Isn ...
male-grooming brands that moved away from a typical celebrity-led approach to marketing within the sector.
The brand instead created a tongue-in-cheek campaign to bring new male consumers ...
02 May 2012
| by Loulla-Mae Eleftheriou-Smith
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering...additional loyalty benefits such as discounts on the brand's other grooming products.
Consumers ...
consumers with busy lifestyles and bring new people to the brand.
Citing his rivals, King directly ...
02 May 2012
| by Matthew Chapman
Condom brand Skyn has escaped an ad ban after receiving a wave of complaints about an outdoor
30 Apr 2012
| by Maisie McCabe
for Unilever s Axe/Lynx brand earlier this year and the shop responsible for the Lynx Effect work ...
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