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Trading places: this week's people moves

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Zurich calls £100m global ad review

Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... . Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...

Brand barometer: Car insurers, which one is most prominent online?

Admiral is the most prominent, followed by Aviva

Direct Line Group recruits former HSBC marketer Evans

of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment..., which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... understand and segment our customers; accelerate the development of our best in class brands, and deliver ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

RSA Insurance Group cuts comms team by 60%

The group, which owns the More Th n insurance brand, has reduced its group corporate comms function s headcount from five to two. UK Western Europe external comms head Simon Kutner and his ... follows RSA s appointment of MHP Communications to handle the brand s EU and UK public affairs account. ...

When social media turns bad: dealing with negative comments

part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction on social media has been positive. It says that it welcomes conversations about the brand ... Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...

Agencies line up for LV= digital account

LV=, the insurance brand, is holding a review of its digital marketing account, currently held.... Harvest Digital intends to repitch for the business. The LV= media agency, Carat, and the brand ... -ever campaign for its car-insurance brand after finding it was gaining more than 1,000 new customers every day. ...

Hiscox becomes first UK brand to use AdCastPlus platform

Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... the level of message association and the highest levels of brand awareness. ...

Direct Line Group seeks shop for DM task

Churchill Insurance, Direct Line, Green Flag and Privilege brands....The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling the brand's direct marketing, which will include promotional activity and new brand partnerships ...

Multitrip.com in tie-up with Real Radio

Insurance brand Multitrip.com has secured a tie-up with Real Radio as part of radio and outdoor...The brand, which is owned by Blue Insurances, yesterday started a four-month airtime deal with the GMG Radio-owned radio brand. It is sponsoring Real Radio North West s Cash Calls, where listeners ... .com as its preferred holiday insurance provider. The brand will then cover the travelling winners ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.