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the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ... will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ... business. "Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...
brief that it intends to spend 7 million across digital and traditional channels on building a new brand and consumer platform in the UK. Yann Monnet, the UK marketing director at Orbis, said: "The ...
The agency, which has been appointed on a three-month project basis with the possibility of extension, will focus on highlighting the charitable efforts of the company within the community. It will also look to build its profile as a socially responsible provider of financial services products ...
the NatWest and RBS brands....result, it is understood that several marketers will leave the organisation. RBS and NatWest brand ...
Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.
'big brand', in a drive to gain a long-term advantage in the sector.....com, said the ads' style was intended to build a more serious brand proposition than its rivals. 'You ... . We want to begin acting like a bigger brand to gain a wider appeal, and build something for the long ... The aggregator is rolling out a second TV ad featuring 'everyman' brand characters, this time a ...
Financial-services brand Legal & General is looking to present a more personable positioning...promote its 'Every day matters' brand strategy, unveiled in 2009. Legal General has been working with branding agency Smith Milton since 2007 to create a single brand positioning across its customerand ... public brand awareness. Legal General's head of brand and websites, Richard Nunn, said ...
The key people working across the various Aviva brands....Andrew Moss Group chief executive Patrick Regan Chief financial officer Amanda Mackenzie Chief marketing and communications officer Jan Gooding Global brand director Trevor Matthews UK chief executive Craig Thornton UK commercial director Anne Filatotchev UK marketing ...
The financial services brand, which recently launched a new visual identity , has launched print ... this year, or a "holiday of a lifetime" in five years' time. When arriving at the co-branded microsite ... of marketing communications and group brand at Standard Life, said: "We've launched our holiday poll and prize ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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