Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
Starbucks is the most prominent, followed by Costa
Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian...for the year ended 31 March. Last week, as part of its first attempt to build its corporate brand outside ... marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ... the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
time and respect for the people and the brands, but there comes a point where you know the time ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
weren't a brand manager? Pilot. What advice would you give someone starting their marketing ... ? It is like running your own business; making all the business decisions for the UK. The Welch's brand has ... . If you were a brand, what would you be and why? Virgin. It is a charismatic brand that touches people ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique...to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ... app would act as a platform to "continue engaging loyal fans of the brand," while also "exciting new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
