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awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
time and respect for the people and the brands, but there comes a point where you know the time ...
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique...to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ... app would act as a platform to "continue engaging loyal fans of the brand," while also "exciting new ...
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising..... At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ... task. Diageo has previously promoted Ketel One in the UK through branded events and sampling, partnerships with other premium brands and tutored tastings. Ketel One joined the Diageo family of brands ...
tasked with relaunching the brand later this year in order to build greater awareness. The family ... -suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...
and raise the profile of its portfolio brands....The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...
, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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