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The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe. The creative shows miniature figurines enjoying the Jubilee celebrations. The work will run from 14 May ...
Biscuits produces nearly 1.2 billion of them each year. Philippa Tiley, McVitie's brand manager ...
of an integrated campaign designed to help the classic brand resonate with younger teenagers.
." Mars brands include M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley. Philip Thomas, Cannes Lions CEO, said: "Mars' creative and skilful approach to the brand communication of its diverse ... , Film Craft, Branded Entertainment and Content, and Titanium and Integrated Lions on Saturday 23 June ...
with a lot of new brands, because this is where we can really build up relationships, when people ... The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand ...
Kettle Foods, the owner of the Kettle Chips brand, is on the hunt for a consumer agency....The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal ... to be UK-focused. The news comes as Kettle Chips celebrates its 30th birthday. The brand currently has a ... competitions asking customers to vote for favourite flavours. Kettle Chips has grown to become a 90m brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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