Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
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Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
Starbucks is the most prominent, followed by Costa
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian...for the year ended 31 March. Last week, as part of its first attempt to build its corporate brand outside ... marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ... the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
Futura Foods calls in Brazil PR to promote Greek cheeses
22 May 2012 | by Sara Luker
Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role ... untapped market, and we have created a completely integrated campaign that will bring this new brand to UK ...
Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ... celebration. The activity marks Premier Foods' marketing activity around the brand this year, since ...
Tesco 'everyday Value' by The Red Brick Road
16 May 2012
Tesco has launched a new campaign to support its new low-cost brand, as the remaining grocery
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
-label products make it nearly impossible for brands to justify a premium and build loyalty. As great ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum ...
Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
